Big Marketer's Blog

StomperNET's "The 7 Mistakes SEO Make"

2007-05-26T16:03:00.000+02:00

So, we're here already at the finish line, huh?! NO !! Not yet..We just finished our reviews about StomperNET's 7 Mistakes series and we're just about to start new interesting series of posts, reviews and other extremely important stuff. We considered continuing "The BIG Secrets Behind MLM" series as well as other subjects that we already want to talk about but we'll have to organize it someway because it's so much to talk about. We'll handle it someway somehow..that's what we do right?
You just continue watching for new interesting material that we might reveal here. Good Luck.

The 7 Mistakes Search Engine Optimizers Make – Part 7

Failure to use keyword text links properly

This strategy is the crux of successful Search Engine Optimization. Without writing 100 pages, let me explain to you why keyword text links are so powerful in the world of SEO with an analogy.
Say that you’re a musician. You’re sitting at a table with 8 other people in a restaurant. The Waiter comes to the table, and after some pleasant banner, he asks, “So which one of you is the Musician?”
Six of your friends point to you, one friend points to your accountant, and your accountant doesn’t say anything.

Who do you think the Waiter believes the musician is?
Even though your accountant is dressed in leather caps and has a pony tail (it’s an off day for him) and LOOKS like a musician, the waiter just saw all of your friends “Vote” for you. The question was “Who’s the Musician” and the answer was 6 “Votes” for you and one Vote for your casual accountant.
The consensus is, you’re the Musician.

In a way, that’s exactly how Google works

Your site can say whatever it wants to about itself. It can say that it’s the best place to go for Power Drills – it can have pictures of Power Drills – it can have the words “power drill” all over the page…
But why should a Search Engine Spider believe that page? Where is its credibility? How do we know that the Power Drill site is telling the truth?
The point is, a Search Engine needs a “correlation” of opinions in order to fully determine what a web site is about – and how it should rank in its Search Engine Results.

A search engine, particularly Google, looks for this “correlation” of opinions in the form of links from other sites to your site. And more importantly, it looks to see what these links say about the site that they’re linking to.
If 1,000 sites say that your site is about Power Drills, and 37 sites say that your competitor’s site is about Power Drills, who do you think the Search Engine Spider is going to determine is more about Power Drills?

The one with more votes

That’s why it’s important that you gather as many links to your site as possible. And while you’re at it, make sure that those links “Say” or “Vote” for your site in the right way.
You don’t want 1,000 sites pointing at your site with the keywords “Jim’s Hardware.” (Well, I guess if you want to rank for the keywords “Jim’s Hardware,” that’s okay.)
But if you want your site to be ranked for “Power Drills,” make sure that those 1000 sites are “Voting” for your site with the words “Power Drills.”

It’s as simple as that

Just like High School, Search Engines will rank a site according to what kind of popularity a site has (Link Popularity) and what kind of Reputation your site has (what do the incoming links or “votes” say about your site?)
And that’s the key. If you know how to get a ton of links, quickly, cheaply, and with the right Link Reputation, you can dominate the Search Engine Results pages.

Mission Accomplished

Thanks for participating in our Stomping the Search Engine E-Course. If you’re not already a Stomper customer, visit www.instantseoexpert.com to try it out for yourself. The Search Engine Stomper comes with a 100% 90 Day money back guarantee, so you can’t lose. Try it for yourself and if you don’t get great search engine results – and make a boatload more money online – send it back for a full refund. To see what others are saying about the Stomper, click here .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-26T13:49:00.000+02:00

We think you already almost master the knowledge you've been brought to, here at BIG Marketer's Blog, but we have something to tell you regarding that, something that might discourage you for the moment, although it shouldn't : "You have only touched the tip of the iceberg" - Don't feel discouraged though, as we will continue our series here at BIG Marketer's Blog throughout the following months and hopefully years.

The 7 Mistakes Search Engine Optimizers Make – Part 6

Failure to provide quality links pages

In the last episode, we talked about how a “Link to Us” page can provide an automated way of getting incoming links to your site. In this episode, I want to take that technique a step further.
I’m talking about a reciprocal link exchange page.

What is reciprocal linking?

A reciprocal link is essentially a bribe. Don’t worry, it’s perfectly legal, morally correct, and in fact, it’s how the Internet was mean to be structured.
A Reciprocal link is where two webmasters or web site owners exchange links. Web Master A puts a link from their Site to Web Master B. Web Master B puts a link from her site to Web Master A. It’s a Link “Exchange.”
Why would you want to do this if you already have a “Link to Us” page? It’s all about your close rate.

When a savvy Web Master finds your site and they see a that you are trading links with other web masters, they are very likely to contact you immediately and request an exchange.
Meaning, you are likely to see MANY more requests for a link exchange than you are to see folks linking to your site because of your “Link to Us” page. Most web masters will not even bother trying to exchange links with a site than doesn’t already have a quality links page.
It’s all about the numbers. You can get more links faster if you have a quality link exchange page.
Now, there are some instances where it’s not appropriate for you to link off of your site. If you’re an educational site, a non-profit site, a charity site – you are probably mandates NOT to exchange links with commercial entities.
But, if you can quickly acquire incoming links by trading links with other web masters –by all means do it.

Are there any downsides to Trading Links?

Not really. But, it will take time. Meaning, every time you get a Link Exchange Request, you need to actually publish the link to the Web Master’s site that your trading with to your Links Page. So, it can take a little bit of time.
The biggest Gotcha is this: You need to have a Link Exchange Page that benefits the Web Masters Exchanging links with you. Meaning – it has to have a decent Google Page Rank.
So, when you’re starting your site, make sure that your site structure includes a page for trading links.

You also want your links page to inherit some of your site’s Google Page Rank, so make sure that you get that page crawled and indexed. In fact, your main links page should have a link directly from the home page. Some Webmasters try to bury their links pages inside their site.
They think they’re not “giving up” valuable PageRank that way, but what they’re really giving up is valuable link partners who won’t trade links with them and their cheesy tactics.
Case in point, on my high ranking wedding favors site, not only is my home page a PR 7, but the main page of my links page is a PR 7 as well! Of course more people want to trade links with me as a result, and every day I get numerous requests to trade links from people who have already followed the instructions on my Link to Us page.

Finally, as with your “Link To Us” page, make sure that you are controlling how the other web masters are linking to you. You can go so far as to provide the HTML code of the link that you want them to use right on your Link Exchange Page.
Reciprocal Linking is the basis for the web. Such linking creates the structure of the Internet.
Not only can it provide a powerful tool for Search Engine Optimization, it can also provide qualified traffic if the sites that link to you have a genuine interest in your site’s industry.

In the next and final lesson, we’ll cover the most important mistake – how to use proper keyword text links – one of the most important factors for Google.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-26T12:14:00.000+02:00

So, is your content clean? Is it fresh? Is it at least original and fully keyword optimized? Then you're on the right track. What others thrieve to know and others bill to share it with you is right here, right now, FREE and without any tricks or schemes.
Our goal is to make you and others understand that "knowledge is to the people". That is why we share everything here with you so don't miss anything or you might just have missed a big opportunity.

The 7 Mistakes Search Engine Optimizers Make – Part 5

Failure to provide “Link to Us” Information

It’s probably no secret to you (especially if you listened to the Interview I did with Andy Jenkins) that External Linking is tremendously important to your overall Search Engine Strategy.
The challenge is that getting links, while critically important, can be terribly time consuming and ineffective.
There are literally dozens of effective ways to get a mass quantity of links to your site, but one of the most effective, in terms of efficiency, is to create your own “Link to Us Page.”
A Link to Us page is simply a page on your web site that contains very specific information about how you’d like other web sites to link to you.

Why is this powerful?

If your site contains useful information, great or cool or competitively priced products, product reviews, relevant news – any sort of content that other sites might find useful, they might link to your site.
And you know what a link from another site means, don’t you?
Their key to this strategy is that it’s nearly automated. By creating a page that not only contains the “Link To Us” call to action, but also the WAY that you want other sites to link to you, it’s likely that you may never have to be involved in the process.
Remember, getting links to your site is perhaps the most important Search Engine Optimization Strategy that you can do. That’s what has created hundreds of top Search Engine Rankings for my sites and literally creates my income.

In short, it’s always in your best interest to get links to your site. If you can do it automatically, your Search Engine Optimization results will be extraordinary.
Until next time, keep Stomping the Search Engines.

Check out Stomping the Search Engines at www.instantseoexpert.com and understand why “Link to Us” pages can help you control how people link to your site!

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-26T11:51:00.000+02:00

Besides SEOSS and other new projects we are developing and will tell you about, let's get back for a couple of seconds to our previous business and discuss some more stuff about how you should optimize you internet marketing business, now living in the web 2.0 era. Like stated earlier, the world-wide-web is changing not from year to year, not month to month and most recently discovered, not even from day to day..but from second to second.
Each second, a new site is created, new material "sees light", more and more content floods our lives, without us even knowing it. So, get in shape with the latest in web 2.0 internet marketing, with Part 4 of StomperNET's "The 7 Mistakes SEO Make".

The 7 Mistakes Search Engine Optimizers Make – Part 4

Failure to regularly update content

This usually strikes fear into the heart of those web masters that have permanent writers’ block. Or the folks that just hate to write. Let’s put this "mistake" into a contextual metaphor. What would happen if you got a newspaper delivered to your door step every day and it contained the same news, just with a different date?
You’d stop getting that paper delivered, right? Right.

So, if you think that a Search Engine Spider is going to crawl your site over and over again when the content remains the same – guess again.
Now – let’s be clear. A Search Engine Spider can find your site a variety of different ways. Often, it visits your site regularly once it has a copy of it in its own index, but it can also find your site by following links from other sites to you.
Now, once you stop getting new links to your site, what is the incentive to have your site crawled?

Fresh Content

You see, if Google visits your site over a period of time and sees that your site’s content has changed, it makes a note to visit your site more often so that it can re-index that new content and make it available in its Search Engine.
There’s some speculation as to how much content has to change, but the popular consensus is that you need to have 1,000 bytes of information different on your page for Google to register it as a “Change of Content.”
This usually equates to a few hundred words.

Why do we want Google to crawl out site often?
Lots of reasons – let’s look at them all.

1) When your site is new, when Google visits your site, it usually only crawls the first few pages and indexes only the home page. So, by causing Google to revisit your site often, it will crawl deeper each time. Before you know it, your entire site will be in the Search Engine Index. (Either way, Google will eventually get around to your entire site – if you followed the advice in Lesson #1 and made sure that every page of your site is spiderable. But if Google knows your site is updated often, our friend the Googlebot will return more often.
2) When you’re experimenting with your On Page and Off Page Optimization Factors, you want to see the results of your changes quickly. If you have the Googlebot visiting your site more often, it’s possible that you can see the results of your changes between the major updates faster.
3) Customers like new content! You want repeat customers? Give your customers an excuse to visit your site! Provide them with information that changes often enough so that they return just to see “what’s up.” Sometimes the “popular” SEO advice is ok too – the common advice to “write lots of good content” actually can make a positive difference – as long as you build all the additional content pages correctly.

In many cases, if you’re close to your industry, you’ll be able to provide this fresh content easily enough. But if you’re not, you can always utilize Syndicated Content to freshen the content on your own site.
Here’s what I mean…

There are a lot of industry specific news sources on the internet that welcome the Syndication of their Content on other sites. Basically, they want you to put their content on your site!
You can do this manually, or you can put an RSS (Real Simple Syndication) fee on your site that will automatically update your site with new content from a specific industry every time new content is available.

How ‘bout that?!

Whatever you do to generate the new content, the fact of the matter is that changing the content on your site, especially when it’s new to the search engines, can go a long way to getting your site indexed quickly and thoroughly.
Thanks for reading. Next time we’ll talk about one of the biggest mistakes webmasters make that literally costs them tons of quality incoming links – and makes getting links way harder than it needs to be.

Part 1 , Part 2 , Part 3 (here)

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

New Kid On The Block : SEOSS

2007-05-17T21:08:00.000+02:00

Hi there again. And again we talk about something else rather than the "StomperNET" or the "BIG Secrets Behind MLM" series. But what would life be and what would internet marketing be without diversity and a little info to spice it up?!
That's exactly why you see non other than this post right here. We want to announce a new "kid on the block" that will astonish you by every mean and in every way possible. Its code name : S-E-O-S-S .. Its internet marketing superhero name : "SEO Sales Letters" .

The main purpose of this blog that will be edited entirely and personally by Andrew Schritz is to promote the best internet marketing and seo products/services available to day. There will be HUGE giveaways, personal ideeas, joint-ventures and affiliations made and of course, the best products out there(ebooks, software a.o. services) will be promoted and sold at great prices out there at SEOSS.

The main ideea is simple : eXtremely useful material for all internet marketers will get exposure there at SEOSS. Products and services will be sold or given away FREE followed by a short description and then be discussed in detail here only at BIG Marketer's Blog.

Moreover, BIG Marketer's and SEOSS launch a special attempt that we think will be a tremendous benefit both for internet marketers seeking for exposure and for us too.
Our new program is actually a joint-venture business and works quite simple :

Do you have a product you wish to promote ?(your own or affiliated)

- Contact us only at x66_designs@yahoo.com and detail your material.

Did we consider your material valuable and will promote it on SEOSS ?

- Drive traffic to the SEOSS blog any way you can to your product's post.

So, is this a win-win case? OF COURSE IT IS - You get exposed on a specialized site, you get your material(may be ebook, article, software or whatever) promoted, sold or given for free(depends on how you want it).
It doesn't matter what your product is and the best part is we will happily promote even affiliated material that you might have as long as it's valuable material for us all.

How SEOSS works?

As stated above, you just send us a detailed review of what you would want to sell, give away or promote, then we consider your proposal and you just have to wait for our approval.
After being aproved, you send us your own sales page. It doesn't matter if it's HTML or PlainText as long as it doesn't exceed 500 words and no more than 3 medium sized images. It mustn't contain stuff like Testimonials(we hate that) as we consider testimonials being spam and almost zero-converting techniques.
We then optimize your review a little bit(if it needs any modification) so it fits perfectly on SEOSS and finally post it there.
We will then give you your own page link that directs any visitor to that particular post about your product and this is where you really come in. You will have to promote this page any way you can with few restrictions :

DO NOT use automated traffic generation services to send visitors there
We suggest you send newsletters to your mail lists or such
If you opt to send newsletters, assume spamming to your side alone
We are not to be held responsible for any spam mails you send or mail lists you create for directing visitors to SEOSS
We are not to be held responsible for any action you may take for getting visitors to your SEOSS page although you may use our blog's name to promote yourself
DO NOT assume any SEOSS or BIG Marketer's credits to your side or other web-site(s) you might own
DO NOT promote your SEOSS product page or any of the two(SEOSS or BIG Marketer's) brands through "pornographic rape/children porn" material site(s).

If you finally accept and apply those Terms of Agreement, then we will be happy to host and promote you and your material for FREE and FOREVER. Your post(s) will never be erased from our blog unless we detect any of the above and suspend your sales page.

If you detect any other fellow marketers promoting on SEOSS that brake any of the above rules, please report to us immediately for your own business' security, for a good promotion flow and for your potential visitors'/buyers' security also. Your contact and other side-information will never be shared or sold to third-parties.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-16T22:27:00.000+02:00

Here it is, we are on our track, back at the internet marketing online success guides of StomperNET's "The 7 Mistakes SEO Make", only this time we'll move forward to look at some even more interesting seo techniques. So let's roll in Part 3 :

The 7 Mistakes Search Engine Optimizers Make – Part 3

Failure to create enough content pages

There’s a rumor floating around the Internet that one and two page web sites can’t possibly rank well in a Search Engine. Wrong!! They can rank very well in any Search Engine, just not for more than two or three keywords.
Case in point. Yanik Silver has a site called Instant Sales Letters. His site is at www.instantsalesletters.com
This site is a few pages and ranks number 1 for the search term “Sales Letters.” So yes, you can rank well for a keyword phrase with a small site.

But…

If you want to dominate a category that contains dozens or hundreds of profitable keywords or products, you’re going to need multiple pages on your site each targeting a different keyword from your category.
I’m going to group these additional pages into one lump term – “Content Pages.” Now a content page can be a product page from your eCommerce Store, a Newsletter, a Review of a Product, a Recommendation for an Affiliate Product, a Listing of Related web sites or Directories of useful resources – whatever.
The point is each one of these pages is another opportunity for it to rank. So, you need to take care about structuring these pages so that they target the keywords that you’ve found to be in demand. If you’re an eCommerce store owner selling Truck Accessories, make sure you know exactly how people are searching for those truck accessories in the Search Engines. Then, take each one of your product pages that relates to those keywords and optimize it for those search phrases.
If you’re an Affiliate Marketer recommending Consumer Electronics, make sure that you’re recommending those products on separate review type pages. Meaning, if you’re recommending a Plasma Television, make sure that you have a few different pages each recommending a different popular make an model number.

And make sure that those pages are optimized correctly for the most relevant and in-demand search terms.
If you’re selling an information product with a variety of uses in a single industry, write as many article pages that you have search terms for. Each article page should be optimized for one or two closely related search terms, and they should all, in turn, lead to your sales page.
And don’t forget, you can trade articles not just links with other web site owners. While your competitors are slowly trading just one link at a time, you can blow by them by getting multiple links at once by providing quality content in the form of articles to other web sites.
Remember that Google and Yahoo! rank pages – not sites. That’s why you need to think about maximizing your content, whatever it may be, in order to maximize your chances for ranking.

Case in point: For my Yahoo! Store at www.myweddingfavors.com, I made sure that each on of my product pages was optimized for the list of keywords that I knew people were searching for.
So, in addition to optimizing my home page for “wedding favors,” I also optimized my internal pages for terms like “Beach Wedding Favors,” “Wine Wedding Favors,” “Candle Wedding Favors,” etc.
No, you don’t need a lot of content if you don’t need to rank for more than a few keywords. But if you want to dominate an industry or category, you need to have at least one page of content for every keyword you want ranking for.
Thanks for participating in our e-course on the 7 Biggest Mistakes that prevent webmasters from Stomping the Search Engines. Next time we’ll talk about the reason why stale content may be costing you sales. Hint: It’s probably not what you’re thinking.
Check out Stomping the Search Engines at www.instantseoexpert.com and understand how you can use syndicated content to create multiple pages in your own site!

So stay tuned for the next edition of StomperNET's "The 7 Mistakes SEO Make - Part 4", where we'll discuss about the failure to update and even syndicate your content properly. If you missed previous discussions, here they are : Part 1 and Part 2 .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

Beat AdSense and ClickBank today - FREE

2007-05-15T22:31:00.000+02:00

Maybe you're thinking why the heck did we introduce a totally different subject in the middle of "the play" when we were talking about interesting things such as StomperNET's "7 Mistakes SEO Make" and we also haven't finished "The BIG Secrets Behind MLM"..yet!!
Well, the truth is we love revealing all of that priceless information to you but as we were researching the best systems out there on the internet marketing space, we encountered several "services", if we might call them this way, that just blew us away.

Let us put it to you this way :

Have you ever seen a really rich guy that made his fortune entirely with AdSense?
Do you actually believe in "fluffy" testimonials claiming to have rocketed their revenue streams entirely from AdSense?
Do you actually know the truth behind all this AdSense Code hype??

If the answer to the above is NO or NOT, then we'll expose it to you : The real truth is no one ever made fortunes or even a decent living from AdSense alone. Yes, you noticed we said not from AdSense alone. The actual reallity is that AdSense brings you peanuts..Not even a dime, compared to the real, full opportunities that few real marketers use nowadays.
No one will ever reveal the truth of course, because it's already started an entire industry : the SEO and more recently, the so-called AdSense Code industry. That is when "gurus" sell you even more and more crap claiming to teach you how to really "brake the code" and optimize your pages(some even claim regardless of your Google PageRank) so that you'll start making unseen fortunes over the internet with AdSense. Yeah..right..
The actual truth is no one ever made millions or even hundreds of thousands of dollars using AdSense Solo. Most of them use affiliation, that being the real source of income.
But today, we're not going to bore you with more of that "hype" about how to combine AdSense and ClickBank or such..NO..NOT NEAR !! Today we are going to show you REAL, PROVEN methods that boost your business income plan actually by an "exponential grow basis" if we may consider it that way.
The next internet marketing programs we are going to talk about are real proven services! NOT info, not "hype methods" and no hard-optimization that leads to...uhmm..NOTHING, ZERO or NOTHING AT ALL !!
So let's get down to business and walk you into the next two great things that ever happened to you : HavAds and PaydotCom .

HavAds :: Do you HavAds ??

If you never heard of such a thing called HavAds, then you probably missed a lot as many other entrepreneurs took action immediately..But if you're reading this now, you still haven't missed the train..NOT YET !!
Have you ever thought of having your own advertising network or have Google Adsense similar ad-boxes and display what ever you wanted in those ad-boxes' space? What if you could just do that, but not just display any ads in there, what if you had a database, kind of your own directory and select only what ads you want to display? But wait..Haven't finished yet..What if those ads that you selected to be displayed wouldn't be "just ads" that Google thinks might be "appropriate" for your site content - NO ! - What if you could display only ads for your own products, your other site(s), your auctions, your desired information..what if you could just insert ads from your affiliations??
Sound interesting enough? Want something, some piece of equipment that could just do that?

Wait no more !! Tell AdSense to take a hike or something cause you're not interested in just pennies anymore !! The REAL DEAL happens now - HavAds comes just in time to bring you the most advanced, personalized ad-boxes, looking just like your old "stylish" Google AdSense's "Ads by Google".
But now you can make the BIG difference : Why not calling them "Ads by YOU" and make them look, feel and work exactly as you want those ads to? Regardless of your site's nature or the products/services you intend to promote, why not promoting them at any time, with ZERO cost, almost ZERO effort and 100% satisfaction and knowing that your ad-boxes will start displaying ONLY what you tell them to, WHEN you tell them to.
Choose from any size, color scheme..look and feel as you may desire, even with tips on how to best integrate it in your own web-site's template. HavAds is proven to boost your profits and to liven up your business from 100 to 1000 times.

Just imagine : Your own ads embeded in your own ad-boxes, looking exactly how you want them, displaying whatever you want them to display, based on Google's AdSense ad-boxes templates BUT not having to wait for Google's mercy or to respect any Terms of Policy at all. Display what you want, how you want it when you want it, no restrictions and the best part is : ALL the profits and exposure goes to..hmm..you guessed it right : YOU !!

Good enough to make you throw away to garbage your old AdSense? NO !! We don't encourage you to stop taking advantage of Google's power..NO ! We actually sugest you implement both AdSense and HavAds to achieve maximum gain pottenial(only if you trust AdSense, if it makes you quite a living or at least if you want to add diversity to your site..then keep it).
Any choice you may take, take action now : Get your hands on HavAds, your last internet marketing super-hero, Click Here !!

PayDotCom :: Do you Affiliate?

The other little neat thing we wanted to talk about is PayDotCom . You must know everything or almost everything or at least heard about ClickBank - The most used affiliate network until this day..The place were you can sell your products or promote other's products for FREE and get a comission in return for each and every sale you make.
It is true ClickBank is indeed the most secure and easy way to promote, sell and affiliate, BUT we all know what selling through ClickBank means :

You must pay a setup fee in order to start a merchant account
You must sell only what they accept as being appropriate
They cut quite a "good" fee from every transaction, usually 20%

If you don't know the tips&tricks and the behind-the-scenes of Affiliate Networks, then click here to find out and then turn back here to get amazed(you're only half the way to the top).

But, why we wanted to introduce PayDotCom to you is beause of 2 main, BIG reasons :

EVERY type of registration with them is TOTALLY FREE
They cut such low fees on transactions, you won't even feel it

The common part is, both ClickBank and PayDotCom pay everything through PayPal or check.
So, ready to take over the internet marketing biz and turn those "big shots" upside down with your new arsenal?
Then go for it : HavAds and PayDotCom.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-13T18:59:00.000+02:00

We are back to look further at some of StomperNET's best-of-all-time FREE resources that many of you may forgotten or never heard about and that, surely, no one using them wants you to see this kind of information. Fortunately, there's people like us..we want you to see all of it and implement it properly into your own business model for achieving top results.
So, let's get down to business, internet marketing that is, and see the review of StomperNET's "The 7 Mistakes SEO Make - Part 2" :

The 7 Mistakes Search Engine Optimizers Make – Part 2

Failure to make the right kind of site maps.

In the last episode, we talked about making sure that your sites are fully crawlable. This is a key component for any search strategy, especially if you want your site to rank well for multiple related keyword phrases or different products.
One of the ways that we can insure that a Search Engine Spider crawls your site deeply is to provide it a road map of your site. This road map, called a “Site Map” is a very simple page (from a design standpoint) that only serves one purpose from a Search Engine Optimizers point of view – to get those interior pages into a Search Engine’s index.

A Brief History of Site Maps . . .

Before site maps were recognized by the Search Engine Optimization community as a tool for good search results, it was used by Fortune 1000 companies to help visitors to their site find out where a particular service or product was located.
For example: If you want to do some sort of business with your Bank online, you might find that their home page doesn’t quite get you to the exact location on their site that you want.
After all, a typical bank might offer Car Loans, Student Loans, Home Loans, Credit Cards, Investment Accounts, Mutual Funds, etc.
And if per chance you arrived at this Banking site on a page other than the home page, you might get a little turned around from a site navigation standpoint.

So, Site Maps were created.

What is a Site Map?
A Site Map is a page that contains a basic HTML link to EVERY page on that web site. Every Page, not just your main topics but every page. Site Maps do not need to be fancy (in fact, it’s better if they are not), they just need to contain a logical order and links to all of your pages.
How does this benefit us? Three ways . . .
First, a site map gives your customers an easy navigation system to every page in your web site. Now, don’t confuse the use of a site map as a replacement for logical navigation on your regular pages. You want to make sure that your site can be navigated simply and easily from any page on your site.
However, some folks (a very small percentage) prefer to see the entire site’s structure on one page and choose their destination from it.
Second, a Site Map is a fantastic way to get a Search Engine Spider to SEE and CRAWL every single page in your site. In the last episode, we talked about optimizing different pages in your web site for different keywords. A Site Map is a perfect solution for ensuring that a Spider can get to every one of those optimized pages.
Third, and this is Big: A Site Map provides an opportunity to send Link Reputation to a particular page. Now, Link Reputation is a discussion that’s beyond the scope of this mini-course (in fact, we talk about it for nearly an hour in Stomping the Search Engines), but it is perhaps one of the most important factors in Off Page Search Engine Optimization.
You want the links on your Site Map Page to “Say” the right thing about the pages that they are linking to. It’s like a Vote. So, make sure that your Site Map is Voting correctly for all of your interior pages.
Fourth, Site Maps are also an additional way to distribute Google Page Rank. If your Site Map is just one link off of the first page, it can pass a significant amount of Google Page Rank deep into your web site. This helps create a site structure where just about every internal page has the same chance of ranking well in the SERPs as your home page.
Finally, Site Maps allow you to use dynamic linking strategies to control where Page Rank does and does not go throughout your site. For example, a common mistake is to have a normal link to your privacy policy on every page of your site. In actuality, giving your privacy policy page the same Page Rank as every other page of the site is a big waste of whatever Page Rank you have available.

So use a good Site Map!
Next time we’ll talk about using interior content pages strategically to rank high for all of your best keywords – simultaneously.

Stay tunned for the next 5 lessons of "The 7 Mistakes SEO Make"..oh, and don't forget we will continue the series of "The BIG Secrets Behind MLM" - don't miss it .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

2007-05-12T01:01:00.000+02:00

You must remember or at least heard of StomperNET. They are one of the most if not even the best internet marketing networks out there. Brad Fallon and Andy Jenkins(the founders), have helped people around the world, throughout the last year, achieve outstanding positions if talking about search engine ranking(thus SEO), huge traffic, crazy converting resources, number of sales and all that successfull internet marketing consists of.
What BIG Marketers plan to do is review one of the best series of FREE marketing strategy resources out there in the history of internet marketing. That is(if you never heard of) : "The 7 Mistakes Search Engine Optimizers Make" series. And you guessed it of course, that there are..7 parts that make up this incredible source of inspiration for fellow marketers and SEOs around the world. So let us begin with the begining of course, Part 1 :

The 7 Mistakes Search Engine Optimizers Make – Part 1

Failure to make sites that are fully spiderable

Web masters spend a great deal of time carefully optimizing their home page, tweaking the keyword density, the meta tags, making sure that they have all of the so called proper on page factors just right.
And there it stops. The internal pages of a site end up getting treated like so many red-headed step children – just hanging there in cyberspace with little regard for their own Search Marketing Factors.
This is a killer mistake. One of your primary goals as a web master is to ensure that if you’re selling a product, you’re able to have your site found when people are looking for that product.
Now, one of the most common mistakes a web master makes is Optimizing their home page for too many keywords. They think that they can cause their home page to be ranked well for all of their products or keyword phrases.
And that’s just not true.
So, what’s the key to having your site rank well for a variety of different search terms?Notice that I said “Your Site”? The key is to make your site full accessible to a search engine spider.
You see, Google and Yahoo! rank pages – not sites. Ah HA!
That means that, all things being equal, any one page in your web site has the ability to rank well. Now, your home page will usually rank better for a given keyword than an interior page (and there’s a reason for this), but if you structure your site the correct way, any interior page of your site has a fantastic opportunity to rank for a very specific keyword or keyword phrase.
That’s why you need to treat each page as a Search Engine Optimization Opportunity.
Make sure you spend time optimizing for every page in your site. If you’re having trouble ranking for a particular keyword, write an article or newsletter that uses that keyword as the subject, throw it onto your site and --- MAKE SURE THAT IT CAN BE CRAWLED!!
That’s SO very important. You need to make sure that all of the pages in your site are able to be accessed from the home page. You see, most of the time, a Search Engine Spider will enter your site from your home page. There, it will begin to crawl through your site via the links it finds there. If one of your interior pages can’t be accessed from the home page, it could take a long time, or maybe even never, for the spider to find that page.
The moral of the story? You can’t cause your home page to rank well for more than 2 or 3 specific keyword or keyword phrases. In order to place in the SERPS for a number of different terms, you need to rely on other pages in your site that are optimized (both on page and off) for those alternative keywords.
And the best way to ensure that those pages have a fighting chance at finding their way onto the first pages in Google or Yahoo!? – make sure that your site is structured so that a spider can find just about every page in your site from links on the home page. Finding that difficult to do?
In the next chapter, we’ll talk about using a Site Map to help the Search Engine Spiders find their way to the pages you want them to.
*TEST* To quickly check and see how many pages of your site have been indexed by Google, go to the normal Google search box and search as follows: site: yourdomain.com
This will tell you at a glance not only how many of your pages have been crawled by Googlebot (Google’s spider which shows up in your server logs), but more importantly, it shows you how many pages have been actually indexed.
In the coming lessons will talk about mistakes to avoid in order to get high rankings, but Step One is to make sure each page of your site can get crawled and indexed. And remember, use the interior pages to rank for all your relevant keyword phrases – it’s not all about the home page.
Check out Stomping the Search Engines at www.instantseoexpert.com and see how you can get YOUR site indexed in 48 hours!

That's all for now folks, stay tunned for the next 6 lessons of "The 7 Mistakes SEO Make"..oh, and don't forget we will continue with the series of "The BIG Secrets Behind MLM" - don't miss it .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

What are Affiliate Programs? Tips & Tricks

2007-04-28T18:56:00.000+02:00

Introduction

Everyone these days talks about making money on the internet, about secret online techniques, adsense buzz and other realted stuff. Not only having a website or business makes someone a pro and remember that if you just received your first $100 through Google's AdSense, doesn't mean you should already have started a website, or more of them, explaining about how success is made over the internet those days and give advice like "pros" do etc. Nowadays, having a website on and running is not a matter or "how?" anymore..It's a matter of "who?" and "when?". The first question("who?") might never unfold its real answer, as we might never know who really sits behind that particular website/business. It might be someone just like the average, who had just received his/her first $100 or whatever and already started his "meaningful miraculous advices", OR, it just might be THE one you had always wanted to hear of. But the truth is, we don't actually care who is behind all of that as long as he/she just does or says what we wanted to see or hear about.
For the second question("when?"), the answer is so generic and dim yet so full of sense, you might just not be able to see it : "NOW !!" It all happens now, as you keep reading this article about affiliation and how this works, almost 12000 new websites, regardless of their nature(content, search results, ecommerce or sub-domains) have already been created and hosted somewhere in the world. The truth is, you don't even need to know HTML, XHTML, Java or whatever to create a website, as long as programmers and software companies figured it out already for you. You just simply go to a free hosting service such as GeoCities, Aol, FreeWebs or whatever, which support template designs and boom..in just minutes your fully functional website works, depending on what you do with it(fill it up with some content, images, music a.o). They give you your free sub-domain, something derived from their original of course, slap your page with some ads from Google or whatever and that just works. Talking about the ads, the money goes to their pocket, regardless of the type of website you're promoting, content, appearance or traffic. All the clicks, impressions, CPM and other goes to them and thus, you actually help their services, "paying" not only for what you use, but you may also pay some more without even knowing it..so, nothing to lose for them, just some space on their servers.

Main target

What if you created a content-driven website, or you own(or just got) some online commerce site? Content creator or online merchant, you'd want to generate some revenue off of your pages or, for the second case, bring even more traffic that could be converted in to real customers for buying what you sell. That's the ultimate goal, right? But just how to do that?
Here's how : AFFILIATED PROGRAMS. One of the oldest, yet the most efficient strategy almost everyone could implement in their business or whatever, to generate the traffc/sales they seeked for, without moving a finger(literally). So, here's how affiliates work, how you should or shouldn't use this technique, for your own profit, for enhancing your website or e-business to the almost maximum.

What Are Affiliate Programs

For everyone's understanding, "affiliate programs" represent that way of bringing in associates(usually other websites) for promoting your product/material to their visitors, linking back to you(or not, if using special automated refferal software), thus, finally resulting in generating you sales or traffic. In return, you pay those associates some percent of their sales, motivating them to bring sales or traffic to you, or, in some cases, link exchange(also called "linking back"/"backlinks") is preffered. By using link/banner exchange you actually provide your associate with traffic/sales brought directly from your site to his(when your visitors click on his links) and, likewise, he/she displays your links/banners on their page(s), thus generating you back-links(extremely useful for search engine ranking) and, of course, traffic or sales.
The payment system is made upon an agreement, proitable for both sides of course. You could pay them like presented earlier, by a percentage of the sales they brought in, or, in case you just wanted traffic, you might get some money out of your pocket to pay them on a regular basis, whenever they bring visitors to your site. But this lately statement is to be used only by professionals, because you should posess some advanced piece of software/script that first analyses the nature of each particular visitor(to exclude automated bots or even the associate himself clicking abussively) and only then, logging the amount of money that should be paid back to that particular affiliate.
When initiating an affiliate strategy for your website(s) you should take into account that in such a "transaction", there are usually at least 3 parties involved : The Merchant Site(you in this case), The Affiliate Site(s) and The Final Customer. But not all the time this applies, as you might agree with your affiliates to also display back-links to your affiliate program, thus resulting in level-affiliation and also having to pay them back a small percent for bringing level 2 affiliates and the ideea could go on for an infinite number of levels(somehow like MLM, the same ideea). But, at the end of the day, affiliation might just be a good way of getting the word out about someone's website and/or service, product or material, so, just a good way of selling/getting service without having to do it yourself.

Maintaining an Affiliate Program

Not much is to be done(in concept), affiliate programs being quite simple at the first glance, but there is much to be done in behind-the-scenes processes, for making an affiliate program to work properly. So, like stated earlier, somehow you/they must keep track of the exact data being sent/received. That means : how many people clicked their/your link, how many of those ended up actually buying your product/service or simply doing what it was intended to do by clicking that link, who-is-who meaning that the visitors must be real visitors and not bots or the actual associate and finally how many visitors actually see the merchant's link or banner on an associate site.
Also, someone has to assure that the affiliates get paid or whatever promised to them and that the payment is received as promised, instantly or at least, in time. This means, a true affiliate program must be risk-free for both sides. The merchant assures their earlier statement and promisses made to their associate, thus, an affiliate can not possibly lose something(e.g. money), but also, the merchant must think his/her affiliate program wisely, not to turn in debt himself by scams or simply errors.
This kind of job is a terrific way for companies, even web-service providers to ensure their influx of customers or, simply, visitors, but on the other hand, most "solo" webmasters these days consider this method time consuming, resource consuming and exhaustive. You make the pick..either make money, or just wish to make that money.

How Payment Works

There are usually three basic types of affiliate payment :

Pay-Per-Click or Cost-Per-Click(PPC or CPC) : When the merchant/webmaster pays his/her associates only when a visitor clicks on the merchant's link/banner being displayed on the associates webpage(s). This type of action usually requires only that a user clicks(if interested) on the merchant's link and not concerning on whether that particular visitor actually buys or not that merchant's product/service(s). This is the simplest of'em all, actually the most wide-spread advertising model on ad-networks, such as Google AdWords/AdSense themselves(works on the same principles of PPC/CPC).

Pay-Per-Sale(or Cost-Per-Sale) : The name tell it all about it. The merchant only pays its associates whenever a customer(that originated from that associate's page(s)) actually buys that particular product being promoted or, anything included in the affiliate program.

Pay-Per-Lead(or Cost-Per-Lead) : Viewed as behind-the-scenes stuff, this method only pays its associates when one made a visitor actually sign-up on or for that merchant's services or products or simply for that merchant's newsletters. After that, the merchant can use that "lead"(its information, usually name,e-mail,addresse) to send back newsletters, salesletters or whatever, or, even make up a list of leads and then, sell that list to some other merchant seeking for that. And the list of actions can continue here, but, the ideea is, you may already be on some merchant's list of leads, thus resulting in your bulk email folder being "spammed". So, if using this technique, avoid spamming your visitors.

Additionally, there are many other payment and affiliate administration plans, many derived from those above, like Pay-Per-Impressions, also called Pay-Per-View etc. Also, as stated above, many merchants "amplified" these methods, resulting in Two-Tier programs(the level structured kind, with affiliates of affiliates etc), similar to MLM kind of structures and, Residual-Programs, when an associate keeps receiving money whenever a visitor they earlier sent to a merchant's site keeps buying products/services from that merchant, thus, an associate getting back a percent of each of what that visitor bought.

Affiliate Networks

Affiliate networks, also known as "affiliate brokers" do the hard job(although automated) both for "associates" or for those who wish to become an associate and for the merchant site, on the other side. To sum up, affiliate networks actually act as mediators between the two parties : Merchant sites which seek exposure or sales and thus, offering an affiliation program and Affiliates(associates), usually people seeking just the right percent of the transation. Webmasters don't actually need to already have their own affiliate program, because that's what most Affiliate Networks do : Offer a "back-office" for merchant sites, from where, with easy steps, a webmaster can start an affiliation program, that will be hosted and promoted, under some Terms and Policies, on that Affiliate Network's directory.
Affiliate Networks are basically advertising networks, only that they don't advertise just for traffic or exposure of some members, but they assure exposure for their members' needs, in order to assure business success. This being provided, we don't actually know which derived from which..Affiliate Networks from Ad-Networks or vice-versa?!
But one thing we know for sure : One of the pioneers of affiliation(or even maybe the "firestarter") is Amazon.com, back in 1996, when founder and CEO, Jeff Bezos, started developing this ideea as an internet marketing strategy. Their affiliate program still works today, while they would pay anyone displaying a little ad on his/her webpage(s), a percent of each sale of that particular book or whatever, being promoted on one's site. That's quite a good starting point for beginners, although the system hasn't got that flair anymore, as many affiliate networks made it up, the most visited and used being ClickBank, which most of you heard of. If not, go and see what's all about inside. Again, a great starting point, as some "premium" users make their living(or part of it) from promoting ClickBank members' products. Oh..forgot to mention : join for FREE.
As stated above, considerable features of affiliate networks are that : users wishing to be affiliates just have to do a search for material(products/service) they think they could best promote, there's no limit in how many products could one promote, merchants don't have to bother about sourcing and hard tracking their stats, affiliate networks offer aditional features such as tracking your orders,your affiliates,affiliate codes,landing pages,thankyou pages,affiliate-recruiting pages,number of hits and many other features. Merchants usually have to pay though, one-time fees to join and start selling. After that, the affiliate network also cuts a percent(usually up to 20%) of each sale a merchant makes. So if you try selling a $40 ebook for example, recruit a few affiliates..after an affiliate sells let's say one copy of the book(using his special code, that's linked to your merchant account), the network system first cuts the network's percent(20%), then the associate's percent(that's up to you, although nobody would promote for under 30%) and only after that, you get the remaining part of the sum. So, if we do the maths, with a network's 20% and an affiliate's 30%, that's 50%..What remains is your 50%(and that's the best you could get) of the deal.
You could try implementing different strategies, although the most respected is to give the affiliate a good slice, big marketers these days offering up to 70% or even go to extreme, just for the selling..but that's another behind-the-scenes sales technique that we'll later reveal, as those last marketers have greater wisely implemented material or services/links inside their ebooks or whatever they sell, offering them a greater return in the end.
To sum up, affiliate networks don't reffer just to those passionate about promoting or those professional merchants with great marketing techniques, but to WWW(WorldWideWeb). You should read their Terms first though, as many affiliate networks claim they don't promote illegal, adult or such other kind of material.

How to Promote

For obtaining best results both as a merchant, but mostly as a promoter(affiliate), you should well plan a number of ways of how to best promote your(their) products everywhere you go. First of all, stop thinking about this as a hobby or just a get rich scheme. It is none of them. Like most do with AdSense or other advertising networks, they see this more as an apportunity or hobby rather than a business..and believe it or not, IT IS A REAL BUSINESS in action, maybe even better that the average internet business.
After deciding if you really want to create yourself a stream of income and earn some good money or just lose your time, play around and make mom and dad pay the electricity bills, you should either consider the following advertising techniques or leave this blog(at least tell others about it if you do so).
This is the part when advertising and affiliation "colide"..or at least interract. You should consider following some of the well-known promotion techniques presented here, that we see and interact with everyday, but we never knew how effective those little tricks were until now.
To name it all-in-one, it is called linking(to the merchant's sales page of course), but several means of linking are available. Which one you'd best promote with, is a choice of yours, but we sugest you try them all, or at least those which you saw giving best results(this is why you need rigurously planing your affiliate BUSINESS step-by-step, day by day in your special, personal BUSINESS Schedule).

Text-Linking(or backlinks) : The most wide spread "technique"(if we may call it so), that survived until today, from the begining of the HyperTextMarkupLanguage(HTML). You can use text links by using a HTML hyperlink, simply stated as those "a href" structures(use a HTML tutorial by doing a web-search), by implementing such simple text structures(usually coloured in blue, that redirects you to another webpage) on your site(content is best), or on other sites, such as forums or even blogs. A neat technique of implementing such stuff on others' forums or blogs is that you might try finding business forums or business blogs(must be in your niche right?) and give them comments to their posts, including your link. But try not to look as advertising your stuff..nobody likes it and you'll risk being banned from there. Nowadays, when commenting on blogs, they offer you to input Your Name, WEBSITE, mail and then to comment, but thet'll automatically block any HTML structures in the body of your comment. But cry no more..look back and READ THE LAST SENTENCE again, please.
By requesting your website address, your name being displayed above the body of the post at the "posted by" statement will be highlited in blue, linking back to your site if clicked by anyone. Boom!! This way you're not just offered the chance that someone might just click on your name(although there are small chances), but you're offered another great thing, that helps tremendously in search engine ranking(Google, Yahoo etc.) : BACKLINKS from other sites, covering same niche, to your, or your merchant's site, but through your affiliate code. So you could just shoot 2 birds at the same time. Cool huh?!

Banner-Linking : What is there to say? We see banners everyday, all over the place, on every site, for promoting other's products or websites. Animated or just static, banner are a great visual way of advertising, although most visitors(including you) these days, get distracted by banners(not in the good way) and leave those sites or report them as spam-sites, if their banners are too big, too many or if you SPAM through pop-ups, pop-unders and other kind of framing for implementing banners. The best way is displaying a static banner with good design, not too large, somewhere at the top of your site,or, on one side on it. But if you do not own a site, no problem. You could display your banner or Text-Link, pointing to your affiliate "http" address, by joining an advertising network, such as Google AdWords(paid) or Autohits(earn credits by opening a separate page in your browser and start viewing other's pages or again, buy credits) a.o. .

ScreenSaver-Linking ; Although not as complicated as it may seem and not actual direct linking, scrensaver linking is not new to the market. Some marketers created automated screensavers that you can download(after creating your own account with them, to start advertisng too) and after installing it as a normal screensaver, each time your computer enters "pause state", instead of an image-driven or animated screensaver, on your screen will appear other members' websites. By automatically viewing their sites, you earn credits, thus providing you throotle to start displaying your site(affiliate or personal) on others' screensavers, that signed-up just like you.

Advertising Campaigns : The best resource to use if you want to drive quality traffic to your site or to your affiliate site. By signing-up with a good network, such as Google AdWords, you can not fail. You can expect low interest in your product if you just had bad lucks, but this rarely happens. You see Google ads being displayed on more than 85% of the entire WorldWideWeb, stated inside those borders named "Ads by Google". But that is an entire industry, with advertisers paying to display their ads(such as you in this position) and, publishers receiving money every time a visitor clicks on an ad placed in such a "Ads by Google" table placed on publishers' websites. As a publisher, how you choose to advertise is a very risky business, as you have to place a bid and attentively choose your KEYWORDS. For this process, we sugest you first learn the basics of advertising campaigns(especially on Google), get a keyword-suggestion software(best use Good Keywords) and first get a list of the best targetting, yet highest paying keywords and, only after that start your advertising campaign, that again, is not a kids play, it's REAL BUSINESS.

How do Affiliate Networks Know?

You may be asking "How do they know when a visitor clicks on my link? How do they know the visitor accesses my affiliate site? How do they know all of that??". Well, the visitor doesn't directly see the merchant site, but a landing page that's stored on the affiliate network server instead. Speaking for ClickBank for example, users obtain a URL like xxxxx.merchant_site.hop.clickbank.net , where xxxxx is your obtained personalized code, merchant_site is the registered member name for the specified merchant you applied for and the rest is the ClickBank affiliate redirection server.
When someone clicks on the link, banner or whatever pointing to that URL, the server machine records a hit to your database, thus telling them what affiliate sent a visitor to the merchant's site. Then, the visitor is redirected to the merchant's site, storing cookies on that user's machine, to always know if that visitor the affiliate sent to the merchant converted into a customer or was just a simple visitor. All depends on the terms specified between the merchant and the affiliate again, if the contract enclosed pays for hits, then that's all you need. If the merchant sells something, then hope your visitors convert into customers.
But hoping, wishing or dreaming of customers has nothing to do with real success. Of course..if you stay just waiting visitors to somehow convert into customers, it may work but most of the times it just doesn't. Try to understand the customer's thinking first..how would you think if you ended up on a sales page trying to feed you some book or whatever??
The truth is, there's more than just signing up as an affiliate, and even more than just displaying text-links or banners on your site. Why that? Simple : What if you own a site about animals and you suddenly display a link or banner pointing to a book about "space-shuttle engine repair"??? The point is, at the end of the day, CONTENT IS KING !! If you have a low rating site or even a well visited one about something and suddenly try to sell something that has nothing to do with it, you just blew everything up. So, never make different niches interract..THEY WON'T !!
Instead, if you don't have a site related to what you sell, limit yourself to doing a search about what your merchant sells and try the little techniques we talked about earlier, with the forum and blog "masked" posting.
But still, the best results, with less worries and pain about finding niches yourself, remains the targetted advertising, through specialized Ad Networks. Those networks automatically detect what you sell by semantically and lexically analizing your text-ad and only then, display it along others, only on related sites. So the conversion rate would increase tremendously from the beginning to the very end, as your ad(s) would be shown only to users interested for the material you are selling.

Whether you choose to sell as a merchant or wish to earn some good income from the online boom, you now know how affiliate programs work.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

The Big Secrets Behind MLM

2007-04-20T22:28:00.000+02:00

Multi-Level-Marketing or simply MLM as you may like to call it, has developed throughout centuries or at least decades of 'smart' marketing practices and over-planned miraculous strategies that at least 90% of those, finally, all failed. This type of both offline and nowadays online self-called 'hype' has actually failed to succeed in really promoting and providing the type of financial-freedom it's been always talked about. The truth is, this type of business, if we may call it so, has rather created financial-dependence most of the times for those who attended such 'infamous seminars and/or webminars(the new culture)' and seldom succeeded in providing solid-base knowledge about what you are really doing by joining such a venture, about what the profits are both for you and most important for your menthor and/or refferer.

Maybe you`ve noticed we called it a 'venture'. Yes, because that's what it`s really all about. Actually it is even a `joint venture` if you like to call it this way, you have all the rights. Let's get a little bit further into detail and start digging on what MLM really is about by its definition. Well, it is actually self-explanatory : Multi(points to multiple users in a refferenced downline and thus resulting in multiple x multiple potential sources of income, the buyers) - Level(it points to the fact that all this `business` is about is creating promoter levels which depend on one another. Somehow trying to establsh order in the chaos and thus `organizing` marketers in a pyramid kind of hierarchy, but finally, resulting more in chaosed organising and anarchy) -Marketing(well, what could be said more about this term that is 100% self-explanatory?! That this pseudo-business model uses the most wide-spreaded type of generating revenue, known since ancestral times, to create a source of income, resulting upwards the stream, following levels one by one, reverse, from bottom to top).

To sum up, the MLM type of business is actually some sort of degenerated ilussion of creating yourself a solid source of income by actually promoting others and those themselves promoting others and such. You got the idea : there is no stop, you actually never know who the top refferer was, you are never provided with solid information on how the internal scheme works, just the external `beauty` of the system and of course, when puzzled with how the external system works, you hardly get the idea and never try to track it all up and find out how it actually started and what that system is really based upon. What is it that its base consists of? What is it that makes it work? How come some extremely talented `guru` fellow-marketers just spilled out those highly valued secrets? How come they are such good people and how come that, at the end of the day, it's them who are the most grateful, thank to you, the average nobody?! How???

Good question. And the answer is : YOU..Your unawareness..Your first slight, yet huge mistake to take them for belief in the first place. The million dollar answer is that the `system` never actually existed at all !! The `miraculous MLM scheme` couldn't even start at all or see the daylight if people such as you didn't exist. The true scheme and strategy behind the system is that the is no system nor proof that it could work in the first place. It is all well planned way before by such `gurus` that may already have some knowledge and experience in the field(of compromising unaware people such as you for their downline). They already have a solid base consisting of leads or level-nods as you may like to call it, true-believers that go way beyond of your thinking and that never ask themselves "Why?". Such people, true advocates, believe in their `gurus` like we believe in God, just because they never had the chance to make some true money for themselves. Thus, becoming known in their field, such `gurus` don't even think about how are they going to make people take in on their new, overnight ideas that they make up every day, sometimes just for the fun, but most of the times for their own income.

That's right. The only ones wich really generate automated sources of income, the ones which really win in this business are of course its initiators, its creators, its `gurus`. All they have to lose is their time(infinte amounts) and maybe some little money for putting it all together, money that..oh..by the way, it's not really theirs, it's the revenue generated by their downlines of course. Prety fun huh? Not at all. The truth is, they all claim that when joining their venture(which by the way is always presented by the terms "New", "The Best", "Ground Floor Opportunities" a.o. but never, NEVER presented as "MLM") you get so many opportunities, you'll need to spend actually more time that money and you'll have the chance to chose from thousands of `FREE` resources that they give you `Royalty FREE` only if you join. Now there's the catch!! This is when you're so euphoric about it, you're actually puzzled about the amount of information you just can't understand for the moment but you THINK you will anyway because let's face it : it's all about the money right?? ...WRONG !!

This is actually the `distract it to well interact with it` part. It's the compromise part, when they already have your attention, presenting you not only the greatest opportunities of all, that, by joining you will take part and act with each one of them(e.g. Large amounts of money that tend to grow exponentially by the number of refferers below your level and through other `secret` yet `legal` means), but you actually get, like presented above, a ton of `Royalty FREE` content and services that's worth...hundreds..thousands..my God..hundreds of thousands of dollars. But hey..you get it all `FREE`. Now, ain't that some action huh? NOT AT ALL!! The truth behind this `Royalties` is in fact a simple one, that, most of that garbage(after all) material comes from their own `illuminated` minds or not even, but from their `guru`-also friends, from `guru`-also friends of `guru` friends of friends. Hmm..In the end, the trick is a quite simple one : Either they wrote it(wich I really doubt it), either(the most common) they have paid ghost-writers to edit `miraculous` e-books, `super-intelligent` content creation software and other such related material. ALL GARBAGE !! Now, ask yourself : "Who in the world would give tons of `secret`, `miraculous` material for `FREE`, but not only that..that's the easiest of all..they give you first of all, the big opportunity to start a `home-based` business that in a couple of months/weeks helps you tremendously increase your income and just `Fire your boss cause you are the big-shot now!!` - WRONG AGAIN !!

Like said before, most of that material comes from paid ghost-writers(for a few bucks of course), from friends that know a bit programming and create some overnight `miraculous` content-creation or article-creation software that, in the end, is no better than grandma's old kitchen blender : open the cup, throw in some ripped files from old books of yours that you found in your mom's library, add some coloured paper-cuts, spill a little milk over it and start blending...The result? Uhmm..A `great` mix..OR NOT !! It's like giving that garbage to someone else to drink it, telling him/her it'll cure deseases and wait for miracles to start happen. It didn't?! Oh well..Failed again with our childish, no good, zero-proof `coloured-paper-milkshake' method. Back to the drawing board..let's start dreaming of some awesome traffic-generator for `suckers` that would believe it generates zillions of hits per month. Ha-ha..isn't being a `guru` fun?? Hmm..

--- End of Part One : Stay tuned for Part Two of "The Big Secrets Behind MLM", revealing even more `bullet-proof` techniques that are far from being unbreakable - "The MLM Scams"---

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

How to Network Efficiently

2007-04-20T20:19:00.000+02:00

Networking is the art of making and utilizing contacts. The goal of networking is to create a list of people and information, usually called leads, that can be automated using different auto-responsers a.o. automated software to directly increase the 'look-after' and the quality of your product or service, decrease both customer and product quality attrition, and most importantly, leave your competition wondering how you won a job they never knew was available.

Many small business owners don't want to network properly because they get scared of the unknown and think its about shoving your credit/debt card in someone's pockets and boasting about what you do. In fact, networking is actually about getting to know people whom you can help and who can help you ten times back.

Most business people don't know how to make networking an effective business opportunity and tool, says networking expert Mr. Steven M. Krauser, President of Network Associates, Hicksville, N.Y. : "If the result of your networking is a stack of business cards in your top right hand desk drawer and not a lot of additional business, then it may be time for you to re-evaluate your methods", he notes.

Krauser says small business owners should approach meeting people using two goals: get to know as many people as possible, and get them to know you. He then recommends the following four steps to make your networking work:

Give and get information

Networking is a two-way street. When you meet someone, you want to ask them about their business, if succeeded then how they did it and then tell them about yours. Start with the basics - name, company, affiliation, position, nature of business, etc. You next want to find out if you can benefit each other. Try covering these topics:

What does your company do?
What types of clients do you serve?
Who makes the buying decision within a firm for each of your services and/or products?
What sets you apart from your competition?

Evaluate the value of the contact

Once you have the preliminary information, you need to decide if this person is worth 'meeting '(even if talking only virtually) again and creating a relationship with. Can you help them and can they help you? The answer should be "yes" to both.

Most marketers out there those days are just hungry for 'leads' and do not care anymore about the quality of their contacts. It's like they have somehow forgotten about the basic principles of quality product marketing, they have forgotten it all and all that those marketers would care is to have 1000 poor, random, sometimes duplicate or incorrect 'leads' in their downline, so they can daily spam all of those with their already-known, over-used and most of the times inefficient products or services, rather than 100 fresh, power-user, wealthy and most of all content/product friendly contacts in their downline.

This is why nowadays, most of the beginners never find their niche(s), always fail in promoting what they intended, fail in maintaining a fresh 'leads' list and thus, finally, wondering why they never succeeded like promissed by their so-called gurus. This is where the 80/20 rule comes in place : like always said, 80% of all succesfull sales comes from that particular 20% of your 'power-users' or how we like to call them 'content/product friendly' contacts or leads. So why having a 1000 or a 10 000 over-used, already 'spam-bored' downline that seldom mimics any interest in your product, content or service and not to forget that, you probably paid for most of those leads and, if not, you probably paid for someone to teach you the 'miraculous' strategies and/or lend you some 'infamous' php or java script(if talking online) that 'converts like crazy?!'. Why not have a decent 100 list of contacts or even more if you are a trustworthy marketer, that really generates most of your sales because they really are interested in what you sell and/or advertise? First of all, try targeting those 20% of your leads that really interest you and without any offence, simply erase the rest. Why keeping unwanted 'garbage', if you mean garbage/spam to them also??

Another point is to look for people who are truly interested in helping others solve a problem, no strings attached. In other words, don't think of yourself as a networker but as a problem solver, and look for those same characteristics in someone you will consider adding to your personal network.

Form a strategic alliance

A network is not a collection of business cards, but of people. Take the time to understand the needs, the 'hot-spots' and finally the long-term target(s) of those in your network. If you've chosen members wisely, this should be a pleasure. And make sure that you educate them completely about what you do and whom you do it with. Give each other updates and encouragement. In effect, you become each others' sales people.

Remember that the purpose of networking is not to get your contact's business; instead, you're trying to get business from everyone this person knows.

You should also be able to turn to those in your network for management ideas, advice, leads, even vendor recommendations. You will learn from each other and contribute to each other's growth, both in terms of profit and performance.

Maintenance

As your contact base grows, you have to re-evaluate the people in your information loop. Practice effective time management skills and prioritize your contacts. You will want to get in touch most often with those that can be most useful to you. They will become your inner circle.

Be careful never to burn bridges; you never know when someone will be able to help you, or when you will be able to help them. If you feel as though someone is not useful to you right now, you still will want to check in with them now and again, because they may become important down the road. In other words, be nice to everybody because you never know where they'll show up.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

Big Marketers' Search Engine

2007-04-01T21:13:00.000+02:00

Before getting into real business, we would like to welcome you to the latest in Web 2.0 marketing search engines. BMSE or "Big Marketers' Search Engine" as you may like to call it comprehenses all that internet marketing resources can mean, thus offering you, the end-user, the unique possibility of searching on a specific topic regarding online marketing and not only, enclosing the range of results to a very narrow spectrum. Many other useless such "custom" search engines have been developed lately but without visible results at all.
Nowadays, already surfing through the Web 2.0 era, marketers need a fast, easy yet powerful engine to help them harness the power of the best web resources out there, providing that most of the well-known "get rich quick" techniques or "multi-level" schemes have already been worn out and OUT of the serious search indexes such as Google, Dmoz, Overture a.o.
Therefore, BMSE comes in handy for those serious, opportunist marketers that always look for the best resources and news out there, for those who always like to stay informed, for those who like to always have their stuff tuned-up for the latest demands out there on the Web 2.0 ultimate online business era.
We hope you feel like being one of those, big marketers out there, we hope you think big.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

BMSE :: Already a hype

2007-04-01T20:15:00.000+02:00

Thinking of online success, the early opening of the new "Big Marketers' Search Engine" couldn't be thought of as different. We initiated the project a little way back, but BMSE finally saw the light on the 25th of March. Nothing went wrong until 3 days after, and if you tried to use BMSE for a search, then you all know what we're talking about.
Google disabled it. Yes, they actually temporarily disabled the displaying of results for anything you tried to search with it, claiming we violated their "Terms of Policy". Well, we didn't do cloacking, we didn't do result forwarding, we didn't display any pop-ups at all, we didn't use any traffic boost technique..then what was it?!
Astonishing as the answer may be, we couldn't believe it too. We actually exceeded the number of standard queries with our new engine. What was that number then, you may think?! Well..think of it as exactly 1768 unique search queries in only 3 days. |WoW| !!
That really is big. That's why we called it this way, although we didn't imagine it would be that big, it seems that BMSE is really proud of its name and already taking over.
So if you're ambiguous about BMSE, our Google-powered, custom search engine..well, think again : We actually search only 200 web sites and entire domains, all hand picked, all carefully reviewed and added to our database, not by some crawlers or bots, but by specialized people.
As you may have seen on our front page, we do not accept volunteers, so everything in our database is entirely updated only by us, by hand and not by anyone who may wish to put their fingerprint over. We do not plan to surpass the number of 200 entries currently in our database, as we want to give you the best results for your searches and not something like a couple of million or even thousand results.
For example, let's try something extremely common..try searching the term "internet" using BMSE. That really should be big right? How common is that? How many results from all over the world should you get at all? A couple of million is still little. But wait..go down the results and click "Search Within Results" at the bottom of the page.. 141 results??! Now that is ACCURATE !!
Not to mention other great options for "Refining" your results to the maximum possible using our tested labels and still other great resources are there to be discovered. We put our faith in the Web 2.0 user, we put our faith in BMSE, we put our faith in your online sucess, we put our faith in you. Use "Big Marketers' Search Engine". More is still to come, read "Big Marketers' Blog".

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG.