StomperNET's "The 7 Mistakes SEO Make"

So, we're here already at the finish line, huh?! NO !! Not yet..We just finished our reviews about StomperNET's 7 Mistakes series and we're just about to start new interesting series of posts, reviews and other extremely important stuff. We considered continuing "The BIG Secrets Behind MLM" series as well as other subjects that we already want to talk about but we'll have to organize it someway because it's so much to talk about. We'll handle it someway somehow..that's what we do right?
You just continue watching for new interesting material that we might reveal here. Good Luck.

The 7 Mistakes Search Engine Optimizers Make – Part 7

Failure to use keyword text links properly

This strategy is the crux of successful Search Engine Optimization. Without writing 100 pages, let me explain to you why keyword text links are so powerful in the world of SEO with an analogy.
Say that you’re a musician. You’re sitting at a table with 8 other people in a restaurant. The Waiter comes to the table, and after some pleasant banner, he asks, “So which one of you is the Musician?”
Six of your friends point to you, one friend points to your accountant, and your accountant doesn’t say anything.

Who do you think the Waiter believes the musician is?
Even though your accountant is dressed in leather caps and has a pony tail (it’s an off day for him) and LOOKS like a musician, the waiter just saw all of your friends “Vote” for you. The question was “Who’s the Musician” and the answer was 6 “Votes” for you and one Vote for your casual accountant.
The consensus is, you’re the Musician.

In a way, that’s exactly how Google works

Your site can say whatever it wants to about itself. It can say that it’s the best place to go for Power Drills – it can have pictures of Power Drills – it can have the words “power drill” all over the page…
But why should a Search Engine Spider believe that page? Where is its credibility? How do we know that the Power Drill site is telling the truth?
The point is, a Search Engine needs a “correlation” of opinions in order to fully determine what a web site is about – and how it should rank in its Search Engine Results.

A search engine, particularly Google, looks for this “correlation” of opinions in the form of links from other sites to your site. And more importantly, it looks to see what these links say about the site that they’re linking to.
If 1,000 sites say that your site is about Power Drills, and 37 sites say that your competitor’s site is about Power Drills, who do you think the Search Engine Spider is going to determine is more about Power Drills?

The one with more votes

That’s why it’s important that you gather as many links to your site as possible. And while you’re at it, make sure that those links “Say” or “Vote” for your site in the right way.
You don’t want 1,000 sites pointing at your site with the keywords “Jim’s Hardware.” (Well, I guess if you want to rank for the keywords “Jim’s Hardware,” that’s okay.)
But if you want your site to be ranked for “Power Drills,” make sure that those 1000 sites are “Voting” for your site with the words “Power Drills.”

It’s as simple as that

Just like High School, Search Engines will rank a site according to what kind of popularity a site has (Link Popularity) and what kind of Reputation your site has (what do the incoming links or “votes” say about your site?)
And that’s the key. If you know how to get a ton of links, quickly, cheaply, and with the right Link Reputation, you can dominate the Search Engine Results pages.

Mission Accomplished

Thanks for participating in our Stomping the Search Engine E-Course. If you’re not already a Stomper customer, visit www.instantseoexpert.com to try it out for yourself. The Search Engine Stomper comes with a 100% 90 Day money back guarantee, so you can’t lose. Try it for yourself and if you don’t get great search engine results – and make a boatload more money online – send it back for a full refund. To see what others are saying about the Stomper, click here .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

We think you already almost master the knowledge you've been brought to, here at BIG Marketer's Blog, but we have something to tell you regarding that, something that might discourage you for the moment, although it shouldn't : "You have only touched the tip of the iceberg" - Don't feel discouraged though, as we will continue our series here at BIG Marketer's Blog throughout the following months and hopefully years.

The 7 Mistakes Search Engine Optimizers Make – Part 6

Failure to provide quality links pages

In the last episode, we talked about how a “Link to Us” page can provide an automated way of getting incoming links to your site. In this episode, I want to take that technique a step further.
I’m talking about a reciprocal link exchange page.

What is reciprocal linking?

A reciprocal link is essentially a bribe. Don’t worry, it’s perfectly legal, morally correct, and in fact, it’s how the Internet was mean to be structured.
A Reciprocal link is where two webmasters or web site owners exchange links. Web Master A puts a link from their Site to Web Master B. Web Master B puts a link from her site to Web Master A. It’s a Link “Exchange.”
Why would you want to do this if you already have a “Link to Us” page? It’s all about your close rate.

When a savvy Web Master finds your site and they see a that you are trading links with other web masters, they are very likely to contact you immediately and request an exchange.
Meaning, you are likely to see MANY more requests for a link exchange than you are to see folks linking to your site because of your “Link to Us” page. Most web masters will not even bother trying to exchange links with a site than doesn’t already have a quality links page.
It’s all about the numbers. You can get more links faster if you have a quality link exchange page.
Now, there are some instances where it’s not appropriate for you to link off of your site. If you’re an educational site, a non-profit site, a charity site – you are probably mandates NOT to exchange links with commercial entities.
But, if you can quickly acquire incoming links by trading links with other web masters –by all means do it.

Are there any downsides to Trading Links?

Not really. But, it will take time. Meaning, every time you get a Link Exchange Request, you need to actually publish the link to the Web Master’s site that your trading with to your Links Page. So, it can take a little bit of time.
The biggest Gotcha is this: You need to have a Link Exchange Page that benefits the Web Masters Exchanging links with you. Meaning – it has to have a decent Google Page Rank.
So, when you’re starting your site, make sure that your site structure includes a page for trading links.

You also want your links page to inherit some of your site’s Google Page Rank, so make sure that you get that page crawled and indexed. In fact, your main links page should have a link directly from the home page. Some Webmasters try to bury their links pages inside their site.
They think they’re not “giving up” valuable PageRank that way, but what they’re really giving up is valuable link partners who won’t trade links with them and their cheesy tactics.
Case in point, on my high ranking wedding favors site, not only is my home page a PR 7, but the main page of my links page is a PR 7 as well! Of course more people want to trade links with me as a result, and every day I get numerous requests to trade links from people who have already followed the instructions on my Link to Us page.

Finally, as with your “Link To Us” page, make sure that you are controlling how the other web masters are linking to you. You can go so far as to provide the HTML code of the link that you want them to use right on your Link Exchange Page.
Reciprocal Linking is the basis for the web. Such linking creates the structure of the Internet.
Not only can it provide a powerful tool for Search Engine Optimization, it can also provide qualified traffic if the sites that link to you have a genuine interest in your site’s industry.

In the next and final lesson, we’ll cover the most important mistake – how to use proper keyword text links – one of the most important factors for Google.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

So, is your content clean? Is it fresh? Is it at least original and fully keyword optimized? Then you're on the right track. What others thrieve to know and others bill to share it with you is right here, right now, FREE and without any tricks or schemes.
Our goal is to make you and others understand that "knowledge is to the people". That is why we share everything here with you so don't miss anything or you might just have missed a big opportunity.

The 7 Mistakes Search Engine Optimizers Make – Part 5

Failure to provide “Link to Us” Information

It’s probably no secret to you (especially if you listened to the Interview I did with Andy Jenkins) that External Linking is tremendously important to your overall Search Engine Strategy.
The challenge is that getting links, while critically important, can be terribly time consuming and ineffective.
There are literally dozens of effective ways to get a mass quantity of links to your site, but one of the most effective, in terms of efficiency, is to create your own “Link to Us Page.”
A Link to Us page is simply a page on your web site that contains very specific information about how you’d like other web sites to link to you.

Why is this powerful?

If your site contains useful information, great or cool or competitively priced products, product reviews, relevant news – any sort of content that other sites might find useful, they might link to your site.
And you know what a link from another site means, don’t you?
Their key to this strategy is that it’s nearly automated. By creating a page that not only contains the “Link To Us” call to action, but also the WAY that you want other sites to link to you, it’s likely that you may never have to be involved in the process.
Remember, getting links to your site is perhaps the most important Search Engine Optimization Strategy that you can do. That’s what has created hundreds of top Search Engine Rankings for my sites and literally creates my income.

In short, it’s always in your best interest to get links to your site. If you can do it automatically, your Search Engine Optimization results will be extraordinary.
Until next time, keep Stomping the Search Engines.

Check out Stomping the Search Engines at www.instantseoexpert.com and understand why “Link to Us” pages can help you control how people link to your site!

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

Besides SEOSS and other new projects we are developing and will tell you about, let's get back for a couple of seconds to our previous business and discuss some more stuff about how you should optimize you internet marketing business, now living in the web 2.0 era. Like stated earlier, the world-wide-web is changing not from year to year, not month to month and most recently discovered, not even from day to day..but from second to second.
Each second, a new site is created, new material "sees light", more and more content floods our lives, without us even knowing it. So, get in shape with the latest in web 2.0 internet marketing, with Part 4 of StomperNET's "The 7 Mistakes SEO Make".

The 7 Mistakes Search Engine Optimizers Make – Part 4

Failure to regularly update content

This usually strikes fear into the heart of those web masters that have permanent writers’ block. Or the folks that just hate to write. Let’s put this "mistake" into a contextual metaphor. What would happen if you got a newspaper delivered to your door step every day and it contained the same news, just with a different date?
You’d stop getting that paper delivered, right? Right.

So, if you think that a Search Engine Spider is going to crawl your site over and over again when the content remains the same – guess again.
Now – let’s be clear. A Search Engine Spider can find your site a variety of different ways. Often, it visits your site regularly once it has a copy of it in its own index, but it can also find your site by following links from other sites to you.
Now, once you stop getting new links to your site, what is the incentive to have your site crawled?

Fresh Content

You see, if Google visits your site over a period of time and sees that your site’s content has changed, it makes a note to visit your site more often so that it can re-index that new content and make it available in its Search Engine.
There’s some speculation as to how much content has to change, but the popular consensus is that you need to have 1,000 bytes of information different on your page for Google to register it as a “Change of Content.”
This usually equates to a few hundred words.

Why do we want Google to crawl out site often?
Lots of reasons – let’s look at them all.

1) When your site is new, when Google visits your site, it usually only crawls the first few pages and indexes only the home page. So, by causing Google to revisit your site often, it will crawl deeper each time. Before you know it, your entire site will be in the Search Engine Index. (Either way, Google will eventually get around to your entire site – if you followed the advice in Lesson #1 and made sure that every page of your site is spiderable. But if Google knows your site is updated often, our friend the Googlebot will return more often.
2) When you’re experimenting with your On Page and Off Page Optimization Factors, you want to see the results of your changes quickly. If you have the Googlebot visiting your site more often, it’s possible that you can see the results of your changes between the major updates faster.
3) Customers like new content! You want repeat customers? Give your customers an excuse to visit your site! Provide them with information that changes often enough so that they return just to see “what’s up.” Sometimes the “popular” SEO advice is ok too – the common advice to “write lots of good content” actually can make a positive difference – as long as you build all the additional content pages correctly.

In many cases, if you’re close to your industry, you’ll be able to provide this fresh content easily enough. But if you’re not, you can always utilize Syndicated Content to freshen the content on your own site.
Here’s what I mean…

There are a lot of industry specific news sources on the internet that welcome the Syndication of their Content on other sites. Basically, they want you to put their content on your site!
You can do this manually, or you can put an RSS (Real Simple Syndication) fee on your site that will automatically update your site with new content from a specific industry every time new content is available.

How ‘bout that?!

Whatever you do to generate the new content, the fact of the matter is that changing the content on your site, especially when it’s new to the search engines, can go a long way to getting your site indexed quickly and thoroughly.
Thanks for reading. Next time we’ll talk about one of the biggest mistakes webmasters make that literally costs them tons of quality incoming links – and makes getting links way harder than it needs to be.

Part 1 , Part 2 , Part 3 (here)

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

New Kid On The Block : SEOSS

Hi there again. And again we talk about something else rather than the "StomperNET" or the "BIG Secrets Behind MLM" series. But what would life be and what would internet marketing be without diversity and a little info to spice it up?!
That's exactly why you see non other than this post right here. We want to announce a new "kid on the block" that will astonish you by every mean and in every way possible. Its code name : S-E-O-S-S .. Its internet marketing superhero name : "SEO Sales Letters" .

The main purpose of this blog that will be edited entirely and personally by Andrew Schritz is to promote the best internet marketing and seo products/services available to day. There will be HUGE giveaways, personal ideeas, joint-ventures and affiliations made and of course, the best products out there(ebooks, software a.o. services) will be promoted and sold at great prices out there at SEOSS.

The main ideea is simple : eXtremely useful material for all internet marketers will get exposure there at SEOSS. Products and services will be sold or given away FREE followed by a short description and then be discussed in detail here only at BIG Marketer's Blog.

Moreover, BIG Marketer's and SEOSS launch a special attempt that we think will be a tremendous benefit both for internet marketers seeking for exposure and for us too.
Our new program is actually a joint-venture business and works quite simple :

• Do you have a product you wish to promote ?(your own or affiliated)

- Contact us only at x66_designs@yahoo.com and detail your material.

• Did we consider your material valuable and will promote it on SEOSS ?

- Drive traffic to the SEOSS blog any way you can to your product's post.

So, is this a win-win case? OF COURSE IT IS - You get exposed on a specialized site, you get your material(may be ebook, article, software or whatever) promoted, sold or given for free(depends on how you want it).
It doesn't matter what your product is and the best part is we will happily promote even affiliated material that you might have as long as it's valuable material for us all.

How SEOSS works?

As stated above, you just send us a detailed review of what you would want to sell, give away or promote, then we consider your proposal and you just have to wait for our approval.
After being aproved, you send us your own sales page. It doesn't matter if it's HTML or PlainText as long as it doesn't exceed 500 words and no more than 3 medium sized images. It mustn't contain stuff like Testimonials(we hate that) as we consider testimonials being spam and almost zero-converting techniques.
We then optimize your review a little bit(if it needs any modification) so it fits perfectly on SEOSS and finally post it there.
We will then give you your own page link that directs any visitor to that particular post about your product and this is where you really come in. You will have to promote this page any way you can with few restrictions :

1. DO NOT use automated traffic generation services to send visitors there
2. We suggest you send newsletters to your mail lists or such
   
3. If you opt to send newsletters, assume spamming to your side alone
4. We are not to be held responsible for any spam mails you send or mail lists you create for directing visitors to SEOSS
5. We are not to be held responsible for any action you may take for getting visitors to your SEOSS page although you may use our blog's name to promote yourself
6. DO NOT assume any SEOSS or BIG Marketer's credits to your side or other web-site(s) you might own
7. DO NOT promote your SEOSS product page or any of the two(SEOSS or BIG Marketer's) brands through "pornographic rape/children porn" material site(s).

If you finally accept and apply those Terms of Agreement, then we will be happy to host and promote you and your material for FREE and FOREVER. Your post(s) will never be erased from our blog unless we detect any of the above and suspend your sales page.

If you detect any other fellow marketers promoting on SEOSS that brake any of the above rules, please report to us immediately for your own business' security, for a good promotion flow and for your potential visitors'/buyers' security also. Your contact and other side-information will never be shared or sold to third-parties.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

Here it is, we are on our track, back at the internet marketing online success guides of StomperNET's "The 7 Mistakes SEO Make", only this time we'll move forward to look at some even more interesting seo techniques. So let's roll in Part 3 :

The 7 Mistakes Search Engine Optimizers Make – Part 3

Failure to create enough content pages

There’s a rumor floating around the Internet that one and two page web sites can’t possibly rank well in a Search Engine. Wrong!! They can rank very well in any Search Engine, just not for more than two or three keywords.
Case in point. Yanik Silver has a site called Instant Sales Letters. His site is at www.instantsalesletters.com
This site is a few pages and ranks number 1 for the search term “Sales Letters.” So yes, you can rank well for a keyword phrase with a small site.

But…

If you want to dominate a category that contains dozens or hundreds of profitable keywords or products, you’re going to need multiple pages on your site each targeting a different keyword from your category.
I’m going to group these additional pages into one lump term – “Content Pages.” Now a content page can be a product page from your eCommerce Store, a Newsletter, a Review of a Product, a Recommendation for an Affiliate Product, a Listing of Related web sites or Directories of useful resources – whatever.
The point is each one of these pages is another opportunity for it to rank. So, you need to take care about structuring these pages so that they target the keywords that you’ve found to be in demand. If you’re an eCommerce store owner selling Truck Accessories, make sure you know exactly how people are searching for those truck accessories in the Search Engines. Then, take each one of your product pages that relates to those keywords and optimize it for those search phrases.
If you’re an Affiliate Marketer recommending Consumer Electronics, make sure that you’re recommending those products on separate review type pages. Meaning, if you’re recommending a Plasma Television, make sure that you have a few different pages each recommending a different popular make an model number.

And make sure that those pages are optimized correctly for the most relevant and in-demand search terms.
If you’re selling an information product with a variety of uses in a single industry, write as many article pages that you have search terms for. Each article page should be optimized for one or two closely related search terms, and they should all, in turn, lead to your sales page.
And don’t forget, you can trade articles not just links with other web site owners. While your competitors are slowly trading just one link at a time, you can blow by them by getting multiple links at once by providing quality content in the form of articles to other web sites.
Remember that Google and Yahoo! rank pages – not sites. That’s why you need to think about maximizing your content, whatever it may be, in order to maximize your chances for ranking.

Case in point: For my Yahoo! Store at www.myweddingfavors.com, I made sure that each on of my product pages was optimized for the list of keywords that I knew people were searching for.
So, in addition to optimizing my home page for “wedding favors,” I also optimized my internal pages for terms like “Beach Wedding Favors,” “Wine Wedding Favors,” “Candle Wedding Favors,” etc.
No, you don’t need a lot of content if you don’t need to rank for more than a few keywords. But if you want to dominate an industry or category, you need to have at least one page of content for every keyword you want ranking for.
Thanks for participating in our e-course on the 7 Biggest Mistakes that prevent webmasters from Stomping the Search Engines. Next time we’ll talk about the reason why stale content may be costing you sales. Hint: It’s probably not what you’re thinking.
Check out Stomping the Search Engines at www.instantseoexpert.com and understand how you can use syndicated content to create multiple pages in your own site!

So stay tuned for the next edition of StomperNET's "The 7 Mistakes SEO Make - Part 4", where we'll discuss about the failure to update and even syndicate your content properly. If you missed previous discussions, here they are : Part 1 and Part 2 .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

Beat AdSense and ClickBank today - FREE

Maybe you're thinking why the heck did we introduce a totally different subject in the middle of "the play" when we were talking about interesting things such as StomperNET's "7 Mistakes SEO Make" and we also haven't finished "The BIG Secrets Behind MLM"..yet!!
Well, the truth is we love revealing all of that priceless information to you but as we were researching the best systems out there on the internet marketing space, we encountered several "services", if we might call them this way, that just blew us away.

Let us put it to you this way :

• Have you ever seen a really rich guy that made his fortune entirely with AdSense?
• Do you actually believe in "fluffy" testimonials claiming to have rocketed their revenue streams entirely from AdSense?
• Do you actually know the truth behind all this AdSense Code hype??

If the answer to the above is NO or NOT, then we'll expose it to you : The real truth is no one ever made fortunes or even a decent living from AdSense alone. Yes, you noticed we said not from AdSense alone. The actual reallity is that AdSense brings you peanuts..Not even a dime, compared to the real, full opportunities that few real marketers use nowadays.
No one will ever reveal the truth of course, because it's already started an entire industry : the SEO and more recently, the so-called AdSense Code industry. That is when "gurus" sell you even more and more crap claiming to teach you how to really "brake the code" and optimize your pages(some even claim regardless of your Google PageRank) so that you'll start making unseen fortunes over the internet with AdSense. Yeah..right..
The actual truth is no one ever made millions or even hundreds of thousands of dollars using AdSense Solo. Most of them use affiliation, that being the real source of income.
But today, we're not going to bore you with more of that "hype" about how to combine AdSense and ClickBank or such..NO..NOT NEAR !! Today we are going to show you REAL, PROVEN methods that boost your business income plan actually by an "exponential grow basis" if we may consider it that way.
The next internet marketing programs we are going to talk about are real proven services! NOT info, not "hype methods" and no hard-optimization that leads to...uhmm..NOTHING, ZERO or NOTHING AT ALL !!
So let's get down to business and walk you into the next two great things that ever happened to you : HavAds and PaydotCom .


HavAds :: Do you HavAds ??

If you never heard of such a thing called HavAds, then you probably missed a lot as many other entrepreneurs took action immediately..But if you're reading this now, you still haven't missed the train..NOT YET !!
Have you ever thought of having your own advertising network or have Google Adsense similar ad-boxes and display what ever you wanted in those ad-boxes' space? What if you could just do that, but not just display any ads in there, what if you had a database, kind of your own directory and select only what ads you want to display? But wait..Haven't finished yet..What if those ads that you selected to be displayed wouldn't be "just ads" that Google thinks might be "appropriate" for your site content - NO ! - What if you could display only ads for your own products, your other site(s), your auctions, your desired information..what if you could just insert ads from your affiliations??
Sound interesting enough? Want something, some piece of equipment that could just do that?

Wait no more !! Tell AdSense to take a hike or something cause you're not interested in just pennies anymore !! The REAL DEAL happens now - HavAds comes just in time to bring you the most advanced, personalized ad-boxes, looking just like your old "stylish" Google AdSense's "Ads by Google".
But now you can make the BIG difference : Why not calling them "Ads by YOU" and make them look, feel and work exactly as you want those ads to? Regardless of your site's nature or the products/services you intend to promote, why not promoting them at any time, with ZERO cost, almost ZERO effort and 100% satisfaction and knowing that your ad-boxes will start displaying ONLY what you tell them to, WHEN you tell them to.
Choose from any size, color scheme..look and feel as you may desire, even with tips on how to best integrate it in your own web-site's template. HavAds is proven to boost your profits and to liven up your business from 100 to 1000 times.

Just imagine : Your own ads embeded in your own ad-boxes, looking exactly how you want them, displaying whatever you want them to display, based on Google's AdSense ad-boxes templates BUT not having to wait for Google's mercy or to respect any Terms of Policy at all. Display what you want, how you want it when you want it, no restrictions and the best part is : ALL the profits and exposure goes to..hmm..you guessed it right : YOU !!

Good enough to make you throw away to garbage your old AdSense? NO !! We don't encourage you to stop taking advantage of Google's power..NO ! We actually sugest you implement both AdSense and HavAds to achieve maximum gain pottenial(only if you trust AdSense, if it makes you quite a living or at least if you want to add diversity to your site..then keep it).
Any choice you may take, take action now : Get your hands on HavAds, your last internet marketing super-hero, Click Here !!


PayDotCom :: Do you Affiliate?

The other little neat thing we wanted to talk about is PayDotCom . You must know everything or almost everything or at least heard about ClickBank - The most used affiliate network until this day..The place were you can sell your products or promote other's products for FREE and get a comission in return for each and every sale you make.
It is true ClickBank is indeed the most secure and easy way to promote, sell and affiliate, BUT we all know what selling through ClickBank means :

• You must pay a setup fee in order to start a merchant account
• You must sell only what they accept as being appropriate
• They cut quite a "good" fee from every transaction, usually 20%

If you don't know the tips&tricks and the behind-the-scenes of Affiliate Networks, then click here to find out and then turn back here to get amazed(you're only half the way to the top).

But, why we wanted to introduce PayDotCom to you is beause of 2 main, BIG reasons :

• EVERY type of registration with them is TOTALLY FREE
• They cut such low fees on transactions, you won't even feel it

The common part is, both ClickBank and PayDotCom pay everything through PayPal or check.
So, ready to take over the internet marketing biz and turn those "big shots" upside down with your new arsenal?
Then go for it : HavAds and PayDotCom.

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

We are back to look further at some of StomperNET's best-of-all-time FREE resources that many of you may forgotten or never heard about and that, surely, no one using them wants you to see this kind of information. Fortunately, there's people like us..we want you to see all of it and implement it properly into your own business model for achieving top results.
So, let's get down to business, internet marketing that is, and see the review of StomperNET's "The 7 Mistakes SEO Make - Part 2" :

The 7 Mistakes Search Engine Optimizers Make – Part 2

Failure to make the right kind of site maps.

In the last episode, we talked about making sure that your sites are fully crawlable. This is a key component for any search strategy, especially if you want your site to rank well for multiple related keyword phrases or different products.
One of the ways that we can insure that a Search Engine Spider crawls your site deeply is to provide it a road map of your site. This road map, called a “Site Map” is a very simple page (from a design standpoint) that only serves one purpose from a Search Engine Optimizers point of view – to get those interior pages into a Search Engine’s index.

A Brief History of Site Maps . . .

Before site maps were recognized by the Search Engine Optimization community as a tool for good search results, it was used by Fortune 1000 companies to help visitors to their site find out where a particular service or product was located.
For example: If you want to do some sort of business with your Bank online, you might find that their home page doesn’t quite get you to the exact location on their site that you want.
After all, a typical bank might offer Car Loans, Student Loans, Home Loans, Credit Cards, Investment Accounts, Mutual Funds, etc.
And if per chance you arrived at this Banking site on a page other than the home page, you might get a little turned around from a site navigation standpoint.

So, Site Maps were created.

What is a Site Map?
A Site Map is a page that contains a basic HTML link to EVERY page on that web site. Every Page, not just your main topics but every page. Site Maps do not need to be fancy (in fact, it’s better if they are not), they just need to contain a logical order and links to all of your pages.
How does this benefit us? Three ways . . .
First, a site map gives your customers an easy navigation system to every page in your web site. Now, don’t confuse the use of a site map as a replacement for logical navigation on your regular pages. You want to make sure that your site can be navigated simply and easily from any page on your site.
However, some folks (a very small percentage) prefer to see the entire site’s structure on one page and choose their destination from it.
Second, a Site Map is a fantastic way to get a Search Engine Spider to SEE and CRAWL every single page in your site. In the last episode, we talked about optimizing different pages in your web site for different keywords. A Site Map is a perfect solution for ensuring that a Spider can get to every one of those optimized pages.
Third, and this is Big: A Site Map provides an opportunity to send Link Reputation to a particular page. Now, Link Reputation is a discussion that’s beyond the scope of this mini-course (in fact, we talk about it for nearly an hour in Stomping the Search Engines), but it is perhaps one of the most important factors in Off Page Search Engine Optimization.
You want the links on your Site Map Page to “Say” the right thing about the pages that they are linking to. It’s like a Vote. So, make sure that your Site Map is Voting correctly for all of your interior pages.
Fourth, Site Maps are also an additional way to distribute Google Page Rank. If your Site Map is just one link off of the first page, it can pass a significant amount of Google Page Rank deep into your web site. This helps create a site structure where just about every internal page has the same chance of ranking well in the SERPs as your home page.
Finally, Site Maps allow you to use dynamic linking strategies to control where Page Rank does and does not go throughout your site. For example, a common mistake is to have a normal link to your privacy policy on every page of your site. In actuality, giving your privacy policy page the same Page Rank as every other page of the site is a big waste of whatever Page Rank you have available.

So use a good Site Map!
Next time we’ll talk about using interior content pages strategically to rank high for all of your best keywords – simultaneously.


Stay tunned for the next 5 lessons of "The 7 Mistakes SEO Make"..oh, and don't forget we will continue the series of "The BIG Secrets Behind MLM" - don't miss it .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG

StomperNET's "The 7 Mistakes SEO Make"

You must remember or at least heard of StomperNET. They are one of the most if not even the best internet marketing networks out there. Brad Fallon and Andy Jenkins(the founders), have helped people around the world, throughout the last year, achieve outstanding positions if talking about search engine ranking(thus SEO), huge traffic, crazy converting resources, number of sales and all that successfull internet marketing consists of.
What BIG Marketers plan to do is review one of the best series of FREE marketing strategy resources out there in the history of internet marketing. That is(if you never heard of) : "The 7 Mistakes Search Engine Optimizers Make" series. And you guessed it of course, that there are..7 parts that make up this incredible source of inspiration for fellow marketers and SEOs around the world. So let us begin with the begining of course, Part 1 :

The 7 Mistakes Search Engine Optimizers Make – Part 1

Failure to make sites that are fully spiderable

Web masters spend a great deal of time carefully optimizing their home page, tweaking the keyword density, the meta tags, making sure that they have all of the so called proper on page factors just right.
And there it stops. The internal pages of a site end up getting treated like so many red-headed step children – just hanging there in cyberspace with little regard for their own Search Marketing Factors.
This is a killer mistake. One of your primary goals as a web master is to ensure that if you’re selling a product, you’re able to have your site found when people are looking for that product.
Now, one of the most common mistakes a web master makes is Optimizing their home page for too many keywords. They think that they can cause their home page to be ranked well for all of their products or keyword phrases.
And that’s just not true.
So, what’s the key to having your site rank well for a variety of different search terms?Notice that I said “Your Site”? The key is to make your site full accessible to a search engine spider.
You see, Google and Yahoo! rank pages – not sites. Ah HA!
That means that, all things being equal, any one page in your web site has the ability to rank well. Now, your home page will usually rank better for a given keyword than an interior page (and there’s a reason for this), but if you structure your site the correct way, any interior page of your site has a fantastic opportunity to rank for a very specific keyword or keyword phrase.
That’s why you need to treat each page as a Search Engine Optimization Opportunity.
Make sure you spend time optimizing for every page in your site. If you’re having trouble ranking for a particular keyword, write an article or newsletter that uses that keyword as the subject, throw it onto your site and --- MAKE SURE THAT IT CAN BE CRAWLED!!
That’s SO very important. You need to make sure that all of the pages in your site are able to be accessed from the home page. You see, most of the time, a Search Engine Spider will enter your site from your home page. There, it will begin to crawl through your site via the links it finds there. If one of your interior pages can’t be accessed from the home page, it could take a long time, or maybe even never, for the spider to find that page.
The moral of the story? You can’t cause your home page to rank well for more than 2 or 3 specific keyword or keyword phrases. In order to place in the SERPS for a number of different terms, you need to rely on other pages in your site that are optimized (both on page and off) for those alternative keywords.
And the best way to ensure that those pages have a fighting chance at finding their way onto the first pages in Google or Yahoo!? – make sure that your site is structured so that a spider can find just about every page in your site from links on the home page. Finding that difficult to do?
In the next chapter, we’ll talk about using a Site Map to help the Search Engine Spiders find their way to the pages you want them to.
*TEST* To quickly check and see how many pages of your site have been indexed by Google, go to the normal Google search box and search as follows: site: yourdomain.com
This will tell you at a glance not only how many of your pages have been crawled by Googlebot (Google’s spider which shows up in your server logs), but more importantly, it shows you how many pages have been actually indexed.
In the coming lessons will talk about mistakes to avoid in order to get high rankings, but Step One is to make sure each page of your site can get crawled and indexed. And remember, use the interior pages to rank for all your relevant keyword phrases – it’s not all about the home page.
Check out Stomping the Search Engines at www.instantseoexpert.com and see how you can get YOUR site indexed in 48 hours!


That's all for now folks, stay tunned for the next 6 lessons of "The 7 Mistakes SEO Make"..oh, and don't forget we will continue with the series of "The BIG Secrets Behind MLM" - don't miss it .

Big Marketers' Search Engine. Big Marketers' Blog. Think BIG